Answering to the call for minimalism and simplicity, feminine care leader Summer’s Eve has launched Simply Summer’s Eve. The collection features a new premium product form, botanically-based fragrances, and new formulas which are free-from harsh chemicals, parabens, and dyes, all while helping stop odor before it starts. Included in the line-up are a Gentle Foaming Wash – an innovative new form that instantly lathers to an ultra-soft, luxurious foam – and Cleansing Cloths for at-home or on-the-go use. Both products help maintain a natural pH and are available in two new nature-inspired scents – Coconut Water and Mandarin Blossom.

“As a trusted leader in the category, we wanted to create a line that features simple ingredients that deliver on what the millennial woman wants when it comes to her personal care needs,” says marketing director of Women’s Health at Prestige Brands, Domenick Tiziano. “We’re excited to offer our consumers the Simply Summer’s Eve range – a line that truly embodies a new look and feel for the brand that’s simplified, free-from harsh ingredients, and nature-inspired.”

From all-day meetings at the office to happy hour with friends, or a morning hot yoga session followed by pre-school drop off, the Simply Summer’s Eve’s family of products makes it easy to stay simply fresh. The soap-free products have also been clinically and gynecologist-tested for safety and are alcohol-free and hypoallergenic.

Simply Summer’s Eve will be available at leading mass, drug, and food retailers across the U.S. this spring. The Simply Summer’s Eve Gentle Foaming Wash has a $4.99 suggested retail price and Simply Summer’s Eve Cleansing Cloths has a $2.99 suggested retail price for the individually-wrapped cloths or $4.99 for the soft pack cloths.